Started his professional career in London at Goldman Sachs in 1990 as Financial Analyst in Mergers and Acquisitions and Bankers Trust (now Deutsche Bank) between 1992-1997 as Vice President and Head of Mergers and Acquisitions for Spain and Portugal.

Joined Telefonica in Madrid as General Manager Ventures and Alliances in 1997, immediately promoted to CEO Antena 3 TV (now Atresmedia) accomplishing a highly successful turnaround between 1997-2000. Appointed Telefonica Media’s CEO between 2000-2002. On this period also, Non-Executive Chairman Via Digital (now Movistar+), Non-Executive Director Onda Cero Radio, Endemol and Pearson´s Recoletos quoted subsidiary. Member of Telefonica´s executive committee.

Founded Palmera Capital in 2002 as his holding company to invest in businesses facing change. Between 2002-2012 was chairman of quoted company Service Point where led a successful build-up strategy to create one of the largest European Digital Printing groups. Non-Executive Founding Partner financial services firm Arcano in 2003, Non-Executive Chairman between 2005-2008 and Chairman Arcano Capital between 2006-2013. In 2015 was a co-founder of NK5, a private advisory and principal distressed mid-market investment firm where he is the Chairman and CEO. Between 2017-2018 Executive Chairman of Grupo Baux part of NK5 portfolio.

Extensive non-executive director experience, audit and nominations committee’s experience in an ample range of sectors. Juan has been part of CVC’s European Advisory Committee, ESADE Business School; Dorna-Moto GP; Noatum Ports or Uralita amongst others. Currently at OHL’s as Lead Independent Director, VBARE Socimi, Anchorage Capital Group real estate investments in Spain and Portugal where he was also the firm Senior Advisor between 2012-2016; Banco Sabadell Este’s Advisory Board; Havas Media Advisory Board and Grupo La Información. Between 2017 and 2018 was Executive Chairman of Grupo Baux.

Elected Young Global Leader by the World Economic Forum in 2005. Country Chair, Global Dignity foundation led by HRH Prince Haakon of Norway and founder of Proyecto AYO to help Spanish underprivileged youngsters on training and employment.

Business Administration Graduate by ICADE, attended the London Business School (Finance Program) and Stanford University (Advanced Management Course).